Enter costs, fees and target margin
If denominator becomes non-positive, the current fee+margin combination is not feasible.
| Required Selling Price | |
| Expected Variable Cost | |
| Expected Profit Per Order | |
| Break-even Price (0% margin) |
Ecommerce Toolkit
Target Selling Price Calculator
Calculate the listing price required to hit a target net margin with your current cost and fee structure.
Target selling price calculator for margin-led pricing
This target selling price calculator estimates the minimum listing price required to reach your net margin objective after variable costs and percentage-based fees. It is useful when launching a new product, setting discount boundaries, or revising price strategy after fee or logistics updates.
If the formula reports no feasible price, your current fee assumptions and target margin are too aggressive for the entered cost base. In that case, optimize sourcing, reduce variable costs, or revise margin targets before scaling.
- Use realistic average shipping and packaging costs, not best-case values.
- Recalculate target price when marketplace commissions change.
- Validate final price against competitor bands and conversion behavior.
Target Selling Price FAQ
What happens if fees plus target margin exceed 100%?
The formula produces no feasible price. Reduce your fee assumptions or target margin until the combination is achievable.
Does this account for GST on fees?
Not directly. Increase the marketplace fee percentage to include GST impact if you want a more conservative target price.
Can I use this for services, not just products?
Yes. Replace COGS with your service delivery cost and set shipping/packaging to zero for a service pricing scenario.