Enter order-level values
Use realistic variable costs for better pricing decisions.
| Marketplace Fee | |
| Payment Fee | |
| Total Variable Cost | |
| Profit Per Order | |
| Net Margin | |
| Break-even Selling Price |
Ecommerce Toolkit
Ecommerce Profit Margin Calculator
Estimate per-order contribution after COGS, marketplace fees, payment charges, shipping, packaging and ad spend.
How to use this ecommerce profit margin calculator
This ecommerce profit margin calculator helps sellers estimate order-level profitability before launching or scaling a SKU. It combines product cost, marketplace fee, payment charges, shipping, packaging, ad spend and other variable costs to show both profit per order and net margin percentage.
Use this tool when finalizing listing prices, planning promotional discounts, and comparing marketplace fee scenarios. If your margin drops below target, adjust one variable at a time to identify the biggest cost drivers and protect contribution.
- Check margin after ad spend to avoid over-scaling loss-making campaigns.
- Update fee percentages whenever marketplace or payment rates change.
- Run multiple selling price scenarios before major sale events.
Profit Margin FAQ
Does this include fixed overhead costs?
No. This calculator focuses on variable costs per order. Fixed overheads like rent and salaries should be tracked separately for contribution margin analysis.
Can I use this for D2C orders outside marketplaces?
Yes. Set marketplace fee to zero and add your own payment gateway and logistics costs for a D2C profitability estimate.
What does break-even selling price mean here?
It is the selling price at which total variable costs equal revenue, resulting in zero profit per order.